므브니 (MBN Character)
CLIENT
MBN
CATEGORY
Character
YEAR
2022
PROCESS
Identity design, Experience design
므브니는 뉴스, 시사, 교양 부터 예능과 다큐까지 다양한 프로그램들이 방영되고 있는 MBN의 정체성을 담은 캐릭터입니다. MBN 예능 채널을 위해 만들어진 므브니는 시청자들과의 거리를 좁히고 좀 더 친근하게 다가가기 위해 탄생하게 되었습니다.
Mubeuni is a character that embodies the identity of MBN, which airs a variety of programs ranging from news, current affairs, and educational content to entertainment and documentaries. Mubeuni was created for MBN's entertainment channel to bridge the gap with viewers and approach them in a more friendly and approachable way.
PROJECT MANAGING
CREATIVE DIRECTION
BRAND DESIGN
CLIENT
INITIATED
Eunbin Choi
Eunbin Choi
Sin Mingyong
MBN
2022