Integrated Branding Agency

NURI VILLAGE
CLIENT
누리빌리지
CATEGORY
Lifestyle
YEAR
2024
PROCESS
Creative Direction, BIBX Design
누리빌리지(NURI VILLAGE)는 프리미엄 영유아용품 브랜드 ‘아누리(ANURI)’를 서포트하는 세컨 브랜드입니다. 친근한 캐릭터를 중심으로 고객들에게 공감을 얻을 수 있는 스토리텔링을 전개하여 팬덤을 형성합니다.
NURI VILLAGE is a secondary brand that supports the premium infant and toddler products brand, ANURI. Centered around a friendly character, it builds a strong connection with customers through engaging storytelling, fostering a loyal fandom.
PROJECT MANAGING
CREATIVE DIRECTION
BRAND DESIGN
CLIENT
INITIATED
Eunbin Choi
Yeonjun Song
Yeonjun Song, Seunghye Kim
누리빌리지
May 2024